When Bloomingdale’s recently opened their highly anticipated new store in San Francisco, Macy’s ran a full-page, full-color ad in the Chronicle welcoming them to the San Francisco market. I was the lucky artist they asked to create the ad. It was a fun project and an excellent public relations piece. Impactful, lighthearted, fostering sincere goodwill and conveying a good-natured wink between two retail giants. It was also a tip of the hat to San Francisco, and I’m always happy for an opportunity to throw that into the mix in my work. I love this city!
Thursday, September 28, 2006
Nice shoes!
When Bloomingdale’s recently opened their highly anticipated new store in San Francisco, Macy’s ran a full-page, full-color ad in the Chronicle welcoming them to the San Francisco market. I was the lucky artist they asked to create the ad. It was a fun project and an excellent public relations piece. Impactful, lighthearted, fostering sincere goodwill and conveying a good-natured wink between two retail giants. It was also a tip of the hat to San Francisco, and I’m always happy for an opportunity to throw that into the mix in my work. I love this city!
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